Falling in Love with Fall
A woman sits on red brick steps in front of a wooden gazebo, wearing a simply southern cream pullover with brown polka dots, light blue jeans, and white sneakers. A woman sits on red brick steps in front of a wooden gazebo, wearing a simply southern cream pullover with brown polka dots, light blue jeans, and white sneakers.
Cozy Fall Arrivals!
Woman wearing a Simply Southern fall graphic long sleeve tee with pumpkins and floral artwork in an autumn outdoor setting.

Fall Comfy Tees

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Man wearing a brown camouflage hoodie and jeans outdoors in fall for the Serendipity Gifts men’s clothing collection.

Styles just for the guys

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Welcome!

St. Charles County's largest Simply Southern retailer is right here on Historic Main Street! We're your go-to spot for cute, preppy women's apparel and accessories you won't find anywhere else locally.

Shop online with local pickup or visit us in downtown St. Charles - that charming Main Street destination visitors from all over the country love to explore!

Our retail store

700 South Main Street Saint Charles, MO 63301

(636)757-3736

  • Mon-Sat 10:30-5:00pm
  • Sun 11:30-5:00pm

Get directions