About Us

About Serendipity Gifts - Your Historic St. Charles Main Street Boutique

A Midwest Boutique with Southern Flair

Welcome to Serendipity Gifts! We're so glad you found us - whether you stumbled upon our charming brick-and-mortar on Historic Main Street in St. Charles, MO, or you're browsing from home after visiting our store. Either way, we're thrilled to share our story!

Our Journey to Historic Main Street

Serendipity Gifts opened in 2013 in Kimmswick, Missouri, but we found our true home in 2016 when we moved to Historic Main Street St. Charles. We couldn't be more excited to be part of this incredible destination! Historic Main Street is filled with one-of-a-kind local boutiques and restaurants that draw visitors from all over - and honestly, we get it. There's something magical about strolling brick-lined streets, popping into century-old buildings, and discovering curated treasures you can't find anywhere else.

Why Simply Southern? It's a Love Story!

Growing up in the 80's, I've always been obsessed with classic preppy patterns - think seersucker, stripes, nautical vibes, and all things Southern charm. Simply Southern embodies everything I love: classic southern style, cute and funny designs, adorable gifts, and that perfect preppy flair, all at prices that won't break the bank. We're proud to be St. Charles County's largest Simply Southern retailer! We like to say we're a Midwest boutique with a southern flair, and that's exactly the niche we've carved out among the many amazing boutiques on Main Street.

Hand-Picked Just for You

Twice a year, we head to market to see all the new Simply Southern offerings, and we hand-pick every piece we think you'll love. Our store is filled with southern-inspired apparel, adorable accessories, and fun gifts with a touch of humor for the whole family. We're all about casual, cute, and comfortable!

Part of the Historic Main Street Community

What we love most about being on Historic Main Street? The incredible community of local boutiques and restaurants! There's truly no place like it. We're lucky to participate in amazing festivals throughout the year - Festival of the Little Hills and Christmas Traditions are some of our favorites. The atmosphere, the history, the local spirit - it really is a gem.

A Building with History (and Maybe a Few Ghosts!)

Fun fact: Our store at 700 S. Main Street, St. Charles, MO 63301 is located in a building that dates back to 1805! It was originally used as an inn and tavern called "The Farmer's Home." Like several other buildings on Historic Main Street, it's rumored to be haunted. We like to think our friendly spirits just appreciate good southern style!

Our Mission

At Serendipity Gifts, we're here to offer southern-inspired designs at affordable prices. We believe in sparking joy by helping you find the perfect cute gift for any occasion. Whether you're shopping for yourself, your family, or that hard-to-buy-for friend, we've got you covered with classic southern charm and a whole lot of heart.

Visit Us on Historic Main Street

Come see us at 700 S. Main Street in St. Charles, Missouri! We'd love to welcome you to our store, help you find that perfect Simply Southern tee, or just chat about all things preppy and southern. And if you've already visited and remembered something you loved after you got home? We totally get it - that's what our website is for! Browse our collection online and we'll have it ready for local pickup or ship it straight to your door.

Thanks for supporting local and choosing Serendipity Gifts. We can't wait to help you find something special!

Our retail store

700 South Main Street Saint Charles, MO 63301

(636)757-3736

  • Mon-Sat 10:30-5:00pm
  • Sun 11:30-5:00pm
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